Brilliant Advertising
Recently, two men were arrested in Boston for placing electronic signs (shown above) featuring "mooninites" promoting Cartoon Network's "Aqua Teen Hunger Force." Although the signs had been placed in 9 other cities around the nation, it appears that only those people in Boston were worried enough to call it a bomb threat and close down the areas around the signs.
Apparently the two were hired by a New York marketing company, which was in turn hired by Turner, a unit of Time Warner Inc. Now prosecutors are saying they may sue the company for the "bomb scare"
The two men were charged with placing a hoax device and disorderly conduct and released on a $2,500 bail each. Apparently Turner Broadcasting will pay their legal fees.
The best part is, in an appearance in front of reporters, they insisted on talking about 70s hairstyles instead of anything else. The video is hilarious, because anytime a reporter would ask a question, they'd say "That's not a hair question, sorry," and go back to talking about hair. Then a reporter asked if they were worried that if they went to jail they would have to cut their hair, and they said that was an excellent question but they felt that the law was comfy enough to let them feel that their hair was safe for the moment, whatever happened.
And the thing is, the media is playing right into Turner's hands. This huge story, reported all over the place, is just getting the name "Aqua Teen Hunger Force" out there, and I doubt that they could have planned it better. Even if they get sued, I doubt anything will happen more than a fine of some sort, and they would get even more publicity. This huge fit about it just multiplies whatever publicity the promotion would have gotten initially. I love stuff like that.
Labels: Current Events, Things of Interest
posted by Jeremy @ 4:37 PM
0 Comments:
Post a Comment
<< Home